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Perceived brand portfolios : how individual views hamper efficiency
Åsberg, Per
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 610-620
Persistent link: https://www.econbiz.de/10011481859
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Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
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3
Consumption and savings over the life cycle
Ekman, Erik
- In:
Household and corporate behaviour under uncertainty
,
(pp. 9-65)
.
1997
Persistent link: https://www.econbiz.de/10001321596
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4
Consumption and savings over the live cycle
Ekman, Erik
-
1996
Persistent link: https://www.econbiz.de/10013432431
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