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Konsumentenverhalten
Brand management
57
Markenführung
57
Marketingmanagement
46
Marketing management
39
Markenartikel
34
Brand image
32
Markenimage
32
Consumer behaviour
30
Brand
27
Marketing
26
Marketing theory
16
Marketingtheorie
16
Theorie
13
Theory
13
Markenpolitik
12
Advertising
11
Strategisches Management
11
Werbung
11
Brand extension
10
Markentransfer
10
USA
10
United States
10
Brand architecture
6
Product management
6
Produktmanagement
6
Wettbewerbsstrategie
6
Competitive strategy
5
Corporate reputation
5
Firmenimage
5
Management
5
Markenarchitektur
5
Strategic management
5
B-to-B-Marketing
4
Brand equity
4
Branding
4
Business-to-business marketing
4
China
4
Europa
4
Markenwert
4
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Undetermined
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Article
25
Book / Working Paper
5
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Article in journal
17
Aufsatz in Zeitschrift
17
Aufsatz im Buch
7
Book section
7
Reprint
6
Graue Literatur
2
Non-commercial literature
2
Arbeitspapier
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Hochschulschrift
1
Sammelwerk
1
Sammlung
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Thesis
1
Working Paper
1
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English
30
Author
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Keller, Kevin Lane
28
Lehmann, Donald R.
5
Heckler, Susan E.
3
Houston, Michael J.
3
Aaker, David A.
2
Bettman, James R.
2
Edell, Julie A.
2
Farley, John U.
2
Golmohammadi, Alireza
2
Rajavi, Koushyar
2
Sood, Sanjay
2
Avery, Jill
1
Bloom, Paul N.
1
Bridges, Sheri
1
Burke, Marian C.
1
Erling Olsen, Lars
1
Fiske, Susan T.
1
Hoeffler, Steve
1
John, Deborah Roedder
1
Keller, Punam Anand
1
Kervyn, Nicolas
1
Malone, Chris
1
Meling Samuelsen, Bendik
1
Meyer, Robert J.
1
Meza, Carlos E. Basurto
1
Parker, Jeffrey R.
1
Schleicher, Martin G.
1
Shah, Avni M.
1
Sheth, Jagdish N.
1
Smith, Robert W.
1
Staelin, Richard
1
Sujan, Mita
1
Ubel, Peter
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Legends in consumer behavior
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
30
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1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
2
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
5
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
6
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
7
The brand report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
8
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
9
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
10
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
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