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Running head : management overview of scent as a marketing communications tool
Clark, Paul
;
Esposito, Mark
-
2009
Persistent link: https://www.econbiz.de/10003911151
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International consumer admiration and the persistence of animosity
Maher, Amro A.
;
Clark, Paul
;
Maher, Ahmed
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 414-424
Persistent link: https://www.econbiz.de/10008651280
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