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Stimmung und Werbewirkung
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Konsumentenverhalten
Emotion
10,573
Werbewirkung
7,929
Advertising effects
7,703
Consumer behaviour
6,780
Werbung
3,938
Advertising
3,871
Online-Marketing
2,275
Internet marketing
2,263
Wirtschaftspsychologie
1,906
Markenführung
1,720
Brand management
1,719
Economic psychology
1,659
Theorie
1,635
Theory
1,612
Markenimage
1,379
Brand image
1,353
Cognition
1,189
Kognition
1,187
Werbepsychologie
1,179
Experiment
1,148
USA
1,102
United States
1,084
Psychology of advertising
1,058
Persönlichkeitspsychologie
1,045
Personality psychology
1,038
Beziehungsmarketing
1,011
Relationship marketing
1,008
Social Web
1,001
Social web
1,000
Deutschland
862
Intelligenz
855
Intelligence
833
Brand
828
Germany
827
Markenartikel
827
Kundenzufriedenheit
824
Customer satisfaction
823
Arbeitszufriedenheit
724
Job satisfaction
722
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Undetermined
3,317
Free
1,096
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Article
5,485
Book / Working Paper
1,306
Journal
6
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Article in journal
5,186
Aufsatz in Zeitschrift
5,186
Aufsatz im Buch
294
Book section
294
Graue Literatur
246
Non-commercial literature
246
Hochschulschrift
222
Working Paper
187
Arbeitspapier
174
Thesis
164
Collection of articles of several authors
57
Sammelwerk
57
Conference paper
37
Konferenzbeitrag
37
Aufsatzsammlung
32
Bibliografie enthalten
31
Bibliography included
31
Lehrbuch
25
Collection of articles written by one author
21
Sammlung
21
Textbook
19
Konferenzschrift
17
Case study
12
Conference proceedings
12
Fallstudie
12
Reprint
11
Rezension
6
Ratgeber
5
Guidebook
4
Handbook
4
Handbuch
4
Fallstudiensammlung
3
Amtsdruckschrift
2
Doctoral Thesis
2
Government document
2
Mikroform
2
Bibliografie
1
Country report
1
Einführung
1
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1
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English
6,428
German
360
French
7
Polish
3
Russian
1
Spanish
1
Undetermined
1
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Author
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Septianto, Felix
37
Gierl, Heribert
25
Pelsmacker, Patrick de
25
Han, Heesup
22
Bagozzi, Richard P.
21
Dens, Nathalie
19
Diehl, Sandra
17
Huber, Frank
17
Loureiro, Sandra Maria Correia
16
Mattila, Anna S.
16
Jang, Soocheong
15
Phau, Ian
15
Eisend, Martin
14
Esch, Franz-Rudolf
14
Kemp, Elyria
14
Sarkar, Abhigyan
14
Bauer, Hans H.
13
Pauwels, Koen
13
Prashar, Sanjeev
13
Torres, Ivonne M.
13
Muehling, Darrel D.
12
Pham, Michel T.
12
Yoon, Hye Jin
12
Yoon, Sukki
12
Zúñiga, Miguel Ángel
12
Hudders, Liselot
11
Kareklas, Ioannis
11
Krishna, Aradhna
11
Matthes, Jörg
11
Meyer, Frederik
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Chan, Kara
10
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Grewal, Dhruv
10
Ilicic, Jasmina
10
Naderer, Brigitte
10
Prayag, Girish
10
Reijmersdal, Eva A. van
10
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Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
7
Books on Demand GmbH <Norderstedt>
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
International Association for Research in Economic Psychology
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Econ Verlag
1
European Advertising Academy
1
European Colloquium on Economic Psychology <3, 1978, Augsburg>
1
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
1
Europäische Kommission / Generaldirektion Verbraucherpolitik und Gesundheitsschutz
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Colloquium on Economic Psychology <15, 1990, Exeter>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Maastricht Research School of Economics of Technology and Organizations
1
Macquarie University / Department of Business
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Peter Lang GmbH
1
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Published in...
All
Journal of business research : JBR
280
Journal of retailing and consumer services
183
International journal of advertising : the review of marketing communications
145
Journal of marketing communications
143
Psychology & marketing
124
International journal of hospitality management
99
International journal of advertising : the quarterly review of marketing communications
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
83
Journal of promotion management : innovations in planning and applied research
77
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
71
Journal of promotion management : JPM
66
Journal of marketing research : JMR
63
European journal of marketing : EJM
62
The journal of brand management : an international journal
62
Journal of advertising research
61
Marketing letters : a journal of research in marketing
61
The journal of product & brand management
61
International journal of internet marketing and advertising : IJIMA
59
Journal of advertising : official publication of the American Academy of Advertising
52
Tourism management : research, policies, practice
50
International journal of consumer studies
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of hospitality marketing & management
43
Asia Pacific journal of marketing and logistics
41
European journal of marketing
40
The journal of consumer marketing
40
Journal of travel and tourism marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of consumer behaviour : an international research review
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
International journal of contemporary hospitality management
33
Marketing intelligence & planning
33
The journal of services marketing
33
Journal of current issues and research in advertising : JCIRA
31
Health marketing quarterly
30
Journal of marketing
30
Marketing : ZFP ; journal of research and management
30
Journal of international consumer marketing
29
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Source
All
ECONIS (ZBW)
6,776
EconStor
17
OLC EcoSci
2
USB Cologne (EcoSocSci)
2
Showing
1
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10
of
6,797
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date (newest first)
date (oldest first)
1
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
2
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
3
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
4
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
5
Emotions, advertising and consumer choice
Hansen, Flemming
;
Christensen, Sverre Riis
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003463424
Saved in:
6
Consumer Insight : emotionspsychologie Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408673
Saved in:
7
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
8
Der Einfluss von Mixed Emotions auf die
Werbewirkung
: eine experimentelle Studie
Bauer, Hans H.
;
Donnevert, Tobias
;
Exler, Stephanie
; …
-
2007
Persistent link: https://www.econbiz.de/10003601667
Saved in:
9
The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik
-
2008
Persistent link: https://www.econbiz.de/10003681712
Saved in:
10
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
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