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The significance of reputation and brand in creating trust between an online vendor and its customers
Einwiller, Sabine - In: Trust in the network economy, (pp. 113-127). 2003
Persistent link: https://www.econbiz.de/10002150630
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Vertrauen durch Reputation : Grundmodell und empirische Befunde im E-Commerce
Einwiller, Sabine; Herrmann, Andreas; Ingenhoff, Diana - In: Marketing : ZFP ; journal of research and management 27 (2005) 1, pp. 24-40
Persistent link: https://www.econbiz.de/10002571178
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When CSR-based identification backfires : testing the effects of CSR-related negative publicity
Einwiller, Sabine; Lis, Bettina; Ruppel, Christopher; … - In: Journal of business research : JBR 104 (2019), pp. 1-13
Persistent link: https://www.econbiz.de/10012104881
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User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira; Matthes, Jörg; Einwiller, Sabine; … - In: International journal of advertising : the review of … 39 (2020) 1, pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina; Einwiller, Sabine - In: Journal of marketing communications 29 (2023) 2, pp. 161-178
Persistent link: https://www.econbiz.de/10014232476