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Bundling of telecom offerings : an empirical investigation in the Turkish market
Üner, M. Mithat; Güven, Faruk; Cavusgil, S. Tamer - In: Telecommunications policy : the international journal … 39 (2015) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10011336607
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Churn and loyalty behavior of Turkish digital natives : empirical insights and managerial implications
Uner, M. Mithat; Guven, Faruk; Cavusgil, S. Tamer - In: Telecommunications policy : the international journal … 44 (2020) 4, pp. 1-14
Persistent link: https://www.econbiz.de/10012513546
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Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; … - In: Journal of international marketing 26 (2018) 3, pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
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Global convergence of consumer spending : conceptualization and propositions
Ozturk, Ayse; Cavusgil, S. Tamer - In: International business review : the official journal of … 28 (2019) 2, pp. 294-304
Persistent link: https://www.econbiz.de/10011997478
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Life-style orientation of rural US and Canadian consumers : are regio-centric standardized marketing strategies feasible?
Harcar, Talha; Kaynak, Erdener - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 433-454
Persistent link: https://www.econbiz.de/10003781693
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Georgian consumers' evaluation of products sourced from European Union member countries : country of origin impact
Apil, Ali Riza; Kaynak, Erdener - In: International journal of commerce and management 20 (2010) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10008651891
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An investigation of people's time orientation, attitudes, and behavior toward advertising in an international context
Kaynak, Erdener; Kara, Ali; Apil, Ali Riza - In: Journal of global marketing 24 (2011) 5, pp. 433-452
Persistent link: https://www.econbiz.de/10009500876
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Time orientation and attitudes toward advertising in a high-context culture : an empirical study of Macau
Kaynak, Erdener; Kara, Ali; Chow, Clement S. F. - In: Journal of Asia Pacific business 14 (2013) 2, pp. 88-106
Persistent link: https://www.econbiz.de/10009754677
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The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
Chow, Clement S. F.; Kaynak, Erdener; Mak, Winnie - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
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The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha; Kaynak, Erdener - In: Journal of euromarketing 24 (2015) 2/3, pp. 120-131
Persistent link: https://www.econbiz.de/10011408858