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Media reports could help shape consumer attitudes towards food quality and safety. By introducing an information treatment with positive or negative media coverage, we study the impact on consumer preference for pork products. The hypothesis is tested by a hypothetical choice experiment with 788...
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estimating the consumer's willingness to pay (WTP) for Taiwan products vs. other imported products if clearly labeled with their … Taiwan in 2009. Charcoal-smoked plums from Taiwan and China and oolong teas from Taiwan, China, and Vietnam are auctioned … the participants' WTP positively or negatively depending on products. Specifically, tasting raised bids for Taiwan and …
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