Narrow search
Showing 1 - 10 of 1,841
Cover Image
Online shopping and catalog shopping : exogenous and endogenous antecedents of consumers' channel choice
Madlberger, Maria - In: Web technologies for commerce and services online, (pp. 170-192). 2008
Persistent link: https://www.econbiz.de/10003634211
Cover Image
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede; Stöttinger, Barbara - In: Psychology & marketing 25 (2008) 4, pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Cover Image
Hard versus soft laddering : implications for appropriate use
Botschen, Günther - In: New developments and approaches in consumer behavior …, (pp. 321-339). 1998
Persistent link: https://www.econbiz.de/10001299786
Cover Image
Der Einfluß von Schlüsselreizen wie Marke, Preis und Qualitätszeichen auf die Markenwal bei Lebensmitteln in Österreich : eine Anwendung des Conjoint Measurements
Schweiger, Günter (contributor) - In: Handelsforschung 13 (1998), pp. 101-118
Persistent link: https://www.econbiz.de/10001249983
Cover Image
Ethnozentrismus und Konsumentenverhalten
Sinkovics, Rudolf R. - 1999
Persistent link: https://www.econbiz.de/10000998206
Cover Image
New developments and approaches in consumer behavior research
Balderjahn, Ingo (contributor);  … - 1998
Persistent link: https://www.econbiz.de/10000975257
Cover Image
Produktionsverlagerungen bei Markenartikeln aus Sicht des Konsumenten : eine adaptive Conjointanalyse in 16 Produktkategorien
Schweiger, Günter - In: Marketingprobleme : innovative Lösungsansätze aus …, (pp. 187-196). 1995
Persistent link: https://www.econbiz.de/10001316667
Cover Image
Consumers and the nationalised industries. Report
1976
Persistent link: https://www.econbiz.de/10000579650
Cover Image
A Market Basket Analysis Based on the Multivariate MNL Model
Boztuğ, Yasemin; Hildebrandt, Lutz - 2003
The following research is guided by the hypothesis, that products chosen on a shopping trip in a supermarket are an indicator of the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as an indicator of a global utility function. More...
Persistent link: https://www.econbiz.de/10010296457