By applying a Seemingly Unrelated Regression Model on Family Income and Expenditure Survey (FIES) data, the study examines the relationship of household rice and noodle consumption in the Philippines. Results show that noodles are already a substitute good for rice, but rice is not a substitute...

Consumer preference is highly influenced by attributes or features that made up goods and products. Thus, it is of utmost interest to company owners and producers to determine the utility maximizing (most important) attributes of any goods or products. The aim of the study is to determine the...