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Excess clothing consumption severely harms the environment, through greenhouse gas emissions, resource degradation and water pollution. For consumers, however, the trade-off between this environmental impact and the convenience of "fast fashion" is hidden at the point of purchase. We present a...
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Which behavior-based interventions are more appropriate to induce energy saving: energy saving goals with or without incentive, energy saving products, environmentally related information, social comparison or competition? We try to answer this question in a comprehensive study. First, we...
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Using a stated choice experiment, we find that a prime that makes environmental identity salient makes people behave …. Methodologically, our study combines for the first time a priming experi-ment with a stated choice (SC) experiment and uses a …
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magnitude of these behavioral effects using data from an experiment on real product choices together with a structural model of …
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