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Semiparametric multinomial logit models for analysing consumer choice behaviour

Kneib, Thomas (contributor); … - 2006

The multinomial logit model (MNL) is one of the most frequently used statistical models in marketing applications. It allows to relate an unordered categorical response variable, for example representing the choice of a brand, to a vector of covariates such as the price of the brand or variables...

Persistent link: https://www.econbiz.de/10003421246

Semiparametric multinomial logit models for analysing consumer choice behaviour

Kneib, Thomas; Baumgartner, Bernhard; Steiner, Winfried J. - In: Advances in statistical analysis : AStA ; a journal of … 91 (2007) 3, pp. 225-244

Persistent link: https://www.econbiz.de/10003558110

How customer satisfaction with respect to price and quality affects customer retention : an integrated approach considering nonlinear effects

Steiner, Winfried J.; Siems, Florian; Weber, Anett; … - In: Journal of business economics : JBE 84 (2014) 6, pp. 879-912

Persistent link: https://www.econbiz.de/10010390180

Produktliniengestaltung mit genetischen Algorithmen

Steiner, Winfried J.; Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 7, pp. 575-601

Persistent link: https://www.econbiz.de/10001710097

Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations : a study based on conjoint choice data

Hein, Maren; Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: European journal of operational research : EJOR 297 (2022) 2, pp. 630-651

Persistent link: https://www.econbiz.de/10013259868

Estimating time-varying parameters in brand choice models : a semiparametric approach

Guhl, Daniel; Baumgartner, Bernhard; Kneib, Thomas; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 394-414

Persistent link: https://www.econbiz.de/10011943226

Latent class conjoint choice models : a guide for model selection, estimation, validation, and interpretation of results

Paetz, Friederike; Hein, Maren; Kurz, Peter; Steiner, … - In: Marketing : ZFP ; journal of research and management 41 (2019) 4, pp. 3-20

Persistent link: https://www.econbiz.de/10012149198

Flexible estimation of time-varying effects for frequently purchased retail goods : a modeling approach based on household panel data

Baumgartner, Bernhard; Guhl, Daniel; Kneib, Thomas; … - In: OR spectrum : quantitative approaches in management 40 (2018) 4, pp. 837-873

Persistent link: https://www.econbiz.de/10011959609

Multimodal preference heterogeneity in choice-based conjoint analysis : a simulation study

Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 94 (2024) 1, pp. 137-185

Persistent link: https://www.econbiz.de/10014494374

A semiparametric approach to estimating reference price effects in sales response models

Aschersleben, Philipp; Steiner, Winfried J. - In: Journal of business economics : JBE 92 (2022) 4, pp. 591–643

Persistent link: https://www.econbiz.de/10013438849