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China
7
Brand extension
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Consumer behaviour
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1978-1995
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Ma, Ke
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Zheng, Chundong
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Chen, Tong
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Wang, Han
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Duan, Qi
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International journal of internet marketing and advertising : IJIMA
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The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
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The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
;
Wang, Han
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
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2
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
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3
Does freight insurance really work? : effect of freight insurance on consumers' attitude in online shopping
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011918359
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