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The predictive ability of different customer feedback metrics for retention

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Customer feedback metrics for marketing accountability

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: Marketing accountability for marketing and …, (pp. 49-74). 2021

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Review of engagement drivers for an instrument to measure customer engagement marketing strategy

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Customer Feedback Metrics for Marketing Accountability

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Attitudes, perceptions, and intentions of a firm's customers, which can be captured via customer feedback metrics (CFMs), provide valuable information about the state of a firm's customer base. CFMs can help capture the impact of marketing actions on future customer behavior and future firm...

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DMA print tracking : attributes of media channels

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Mobile marketing : a contemporary strategic perspective

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Problems in marketing : applying key concepts and techniques

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Consumers, Society and Marketing : A Sustainability Perspective

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1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.

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