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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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From research to action : enhancing Net Promoter Score utilization in managerial practice
Baehre, Sven - In: International journal of market research 66 (2024) 2/3, pp. 174-181
Persistent link: https://www.econbiz.de/10014584457
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Customer Feedback Metrics for Marketing Accountability
de Haan, Evert; Verhoef, Peter C.; Wiesel, Thorsten - 2021
Attitudes, perceptions, and intentions of a firm's customers, which can be captured via customer feedback metrics (CFMs), provide valuable information about the state of a firm's customer base. CFMs can help capture the impact of marketing actions on future customer behavior and future firm...
Persistent link: https://www.econbiz.de/10015085892
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Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
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Sales impacts of direct marketing choices : treatment effects with multinomial selectivity
Park, Timothy A.; Paudel, Krishna P.; Sene, Seydina - In: European review of agricultural economics : ERAE 45 (2018) 3, pp. 433-453
Persistent link: https://www.econbiz.de/10012244433
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Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi; Parvinen, Petri; McFarland, Richard G. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 2, pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
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Got EQ? : cool! ; the fast track for future marketing winners
Thiel, Diederick van - 2009
Persistent link: https://www.econbiz.de/10003846880
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Nonparametric estimation of marketing-mix effects using a regression discontinuity design
Hartmann, Wesley; Nair, Harikesh; Narayanan, Sridhar - 2009 - This version: Nov., 2009
Persistent link: https://www.econbiz.de/10003955374
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
Thomas, Andrew R. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003361538