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The Black consumer : dimensions of behavior and strategy
Joyce, George (compiler); Govoni, Norman A. P. (contributor) - 1971 - [1st ed.]
Persistent link: https://www.econbiz.de/10000548120
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Advertising, consumer behavior, and market imperfections : a review
Comanor, William S. - 1977
Persistent link: https://www.econbiz.de/10000626964
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Advertising in America : the consumer view
Bauer, Raymond Augustine; Greyser, Stephen A. - 1968
Persistent link: https://www.econbiz.de/10000655505
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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000696835
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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243
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Consumer behavior
Berkman, Harold W.; Gilson, Christopher - 1981 - 2. ed
Persistent link: https://www.econbiz.de/10000055023
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour
Persistent link: https://www.econbiz.de/10003457714
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Passenger preferences and airliens' advertising
Holstius, Karin - 1984
Persistent link: https://www.econbiz.de/10003580446
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Advertising, competition and consumer behavior : public policy and the market
Fulop, Christina - 1981
Persistent link: https://www.econbiz.de/10003555085
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Advertising and the consumer
Whyte jr., William H. - In: Consumer problems : Proceedings of an institute …, (pp. 14-22). 19XX
Persistent link: https://www.econbiz.de/10003014540