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Konsumentenverhalten
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Hruschka, Harald
16
Boztuğ, Yasemin
10
Decker, Reinhold
10
Belk, Russell W.
9
Bauer, Hans H.
8
Hildebrandt, Lutz
8
Holbrook, Morris B.
8
Kamakura, Wagner A.
8
Viswanathan, Madhu
8
Du, Rex Yuxing
7
Herrmann, Andreas
7
Homburg, Christian
7
Moutinho, Luiz
7
Canniford, Robin
6
Dahl, Darren W.
6
Eisend, Martin
6
Fischer, Eileen
6
Fitchett, James
6
Hawkins, Del I.
6
Ozanne, Julie L.
6
Schwarzkopf, Stefan
6
Tadajewski, Mark
6
Wiedmann, Klaus-Peter
6
Arsel, Zeynep
5
Bearden, William O.
5
Berndt, Ralph
5
Davis, Brennan
5
Grunert, Klaus G.
5
Gröppel-Klein, Andrea
5
Kozinets, Robert V.
5
Krishna, Aradhna
5
Lynch, John G.
5
Mothersbaugh, David L.
5
Scheck, Christine
5
Walsh, Gianfranco
5
Zaltman, Gerald
5
Bagozzi, Richard P.
4
Balderjahn, Ingo
4
Behrens, Gerold
4
Bradlow, Eric T.
4
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European Marketing Academy
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European Society for Opinion and Marketing Research
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Harvard Graduate School of Business Administration
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IGI Global
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Market Research Society
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
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AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
American Economic Association
1
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1
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1
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1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Bain & Company <Boston, Mass.>
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Berliner Wissenschafts-Verlag
1
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1
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1
Bundesanstalt für Arbeitsschutz und Arbeitsmedizin
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1
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1
Consumers' Association
1
DePaul University / College of Commerce
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Deutsch-Algerische Industrie- und Handelskammer
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Deutsche Bundespost / Postdienst
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutsche Marketing-Vereinigung
1
Deutsche Werbewissenschaftliche Gesellschaft
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Journal of marketing research : JMR
63
Journal of business research : JBR
33
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
19
Marketing letters : a journal of research in marketing
16
Journal of retailing and consumer services
15
International journal of market research
14
Gabler Edition Wissenschaft
13
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of the Academy of Marketing Science
11
Consumer goods Europe
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
SpringerLink / Bücher
10
The marketing review
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing : ZFP ; journal of research and management
9
Marketing theory
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
European journal of operational research : EJOR
6
Europäische Hochschulschriften / 5
6
Journal of business economics : JBE
6
Journal of consumer research : JCR ; an interdisciplinary journal
6
Journal of fashion marketing and management
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Discussion paper / Tinbergen Institute
5
European journal of marketing
5
Handbook of consumer psychology
5
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ECONIS (ZBW)
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EconStor
6
OLC EcoSci
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1
Wirtschaftsführer Tunesien
Breuer, Siegried
;
Troost, Georg
;
Kussel, Barbara
; …
-
2008
Persistent link: https://www.econbiz.de/10003712160
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2
Wirtschaftsführer Algerien
Ackermann, Marko
;
Breuer, Siegfried
;
Eberst, Gabriele
; …
-
2008
Persistent link: https://www.econbiz.de/10003731526
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3
Should food manufacturers care about country-of-origin effect? : an experimental study based on chocolate tasting
Camgoz, Selin Metin
;
Ertem, Pelin Sürücü
- In:
Journal of food products marketing
14
(
2008
)
1
,
pp. 87-105
Persistent link: https://www.econbiz.de/10003766976
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4
Maximising Export Returns (MER) : consumer behaviour and trends for credence attributes in key markets and a review of how these may be communicated
Miller, Sini
;
Driver, Tim
;
Velasquez, Noelani
; …
-
2014
Persistent link: https://www.econbiz.de/10010405405
Saved in:
5
Inside the mind of the Chinese consumer
McEwen, William J.
;
Fang, Xiaoguang
;
Zhang, Chuanping
; …
- In:
Harvard business review on emerging markets
,
(pp. 153-171)
.
2008
Persistent link: https://www.econbiz.de/10003748229
Saved in:
6
Erfolg internationaler Innovationen : die Akzeptanz deutscher Innovationen im US-amerikanischen Markt
Bortfeldt-Herkendell, Shirley
-
2005
Persistent link: https://www.econbiz.de/10003255185
Saved in:
7
Konsumverhalten und Wettbewerb : Umfeldanalyse im internationalen strategischen Marketing am Beispiel des Schweizer Lebensmittelhandels
Bogner, Thomas
;
Kury, Christine
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002474941
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8
Interkulturelle Kompetenz im Zugang zu japanischen Märkten
Horn, Sierk
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002749840
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9
Ein Erfolgsrezept für deutsche Unternehmen in Japan : Optimierung von Pricing-Prozessen
Komender, Pawel
;
Schmidt-Gallas, Dirk
;
Himpel, Frank
- In:
Management in Japan : Herausforderungen und …
,
(pp. 177-194)
.
2005
Persistent link: https://www.econbiz.de/10002700752
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10
Der japanische "Silbermarkt" - Marktchancen und Best Practices für deutsche Unternehmen
Conrad, Harald
;
Gerling, Vera
- In:
Management in Japan : Herausforderungen und …
,
(pp. 267-278)
.
2005
Persistent link: https://www.econbiz.de/10002700848
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