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Individual differences : tools for theory testing and understanding in consumer psychology research
Haugtvedt, Curtis P.; Liu, Kaiya; Min, Kyeong Sam - In: Handbook of consumer psychology, (pp. 1161-1176). 2008
Persistent link: https://www.econbiz.de/10003716687
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Assessing measurement validity of consumer research
Liefeld, John - In: Consumers' attitudes towards weekend, night & street markets, (pp. 55-65). 2002
Persistent link: https://www.econbiz.de/10001734224
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Market research and predictive analytics : using analytics to measure customer and marketing behavior in business ventures
Miles, D. Anthony - In: Analytics, innovation, and excellence-driven enterprise …, (pp. 77-108). 2017
Persistent link: https://www.econbiz.de/10011643099
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Marketing analytics : a practical guide to improving consumer insights using data techniques
Grigsby, Mike - 2018 - Second edition
Persistent link: https://www.econbiz.de/10011793665
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Verfahren, Datenauswertung, Ergebnisdarstellung
Pepels, Werner (contributor); Bruns, Jürgen (contributor) - 2008 - 2. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003697354
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Using survey data in inferences about purchase behaviour
Gaba, Anil; Winkler, Robert L. - 1990
Persistent link: https://www.econbiz.de/10000812119
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Zur methodengestützten Validierung stochastischer Kaufverhaltensmodelle
Röhle, Matthias; Wagner, Udo; Decker, Reinhold - 1998
Persistent link: https://www.econbiz.de/10013385341
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Consumption experiences as escape: an application of the Zaltman Metaphor Elicitation Technique
Coulter, Robin A. - In: Handbook of qualitative research methods in marketing, (pp. 400-418). 2006
Persistent link: https://www.econbiz.de/10003446395