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Wahrheit und Werbung
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Konsumentenverhalten
Werbung
13,854
Ethik
12,260
Ethics
10,565
Advertising
9,787
Unternehmensethik
4,323
Business ethics
4,284
Werbewirkung
3,802
Advertising effects
3,748
Consumer behaviour
3,596
Theorie
3,338
Theory
3,284
Wirtschaftsethik
2,982
Economic ethics
2,783
Online-Marketing
1,810
Internet marketing
1,805
USA
1,443
United States
1,222
Deutschland
1,175
Marketing
917
Corporate Social Responsibility
864
Corporate social responsibility
850
Markenführung
781
Brand management
777
Welt
726
Führungsstil
721
Leadership style
719
World
713
Marketingmanagement
704
Germany
692
Marketing management
683
advertising
648
Experiment
628
Social Web
594
Social web
593
Entscheidung
514
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510
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506
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501
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488
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1,799
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661
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2,790
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800
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14
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2,656
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2,656
Graue Literatur
168
Non-commercial literature
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136
Arbeitspapier
131
Aufsatz im Buch
129
Book section
129
Hochschulschrift
65
Collection of articles of several authors
47
Sammelwerk
47
Thesis
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Aufsatzsammlung
27
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24
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8
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Fallstudie
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Reprint
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7
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Marktinformation
6
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4
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4
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4
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2
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2
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1
Doctoral Thesis
1
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English
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108
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Septianto, Felix
27
Arli, Denni
16
Eisend, Martin
16
Gierl, Heribert
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Vitell, Scott J.
12
Bagozzi, Richard P.
11
Shaw, Deirdre
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Tjiptono, Fandy
10
Boerman, Sophie C.
9
Chan, Kara
9
Chatzidakis, Andreas
9
Chowdhury, Rafi M. M. I.
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Van Kenhove, Patrick
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Shin, Jiwoong
8
Siddiqui, Danish Ahmed
8
Smith, N. Craig
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
De Bock, Tine
7
Huber, Frank
7
Moshary, Sarah
7
Mueller, Barbara
7
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
5
Information Resources Management Association
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Center of Market Oriented Product and Production Management
1
Center of Market Oriented Product and Production Management <Mainz>
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
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Published in...
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Journal of business research : JBR
127
International journal of advertising : the review of marketing communications
125
Journal of business ethics : JOBE
104
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
66
Journal of retailing and consumer services
56
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
44
Journal of advertising
41
Psychology & marketing
41
International journal of internet marketing and advertising : IJIMA
40
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of business ethics : JBE
34
European journal of marketing : EJM
32
International journal of consumer studies
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
26
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
Asia Pacific journal of marketing and logistics
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of international consumer marketing
21
Marketing letters : a journal of research in marketing
21
The journal of consumer marketing
21
Journal of marketing
19
Marketing intelligence & planning
19
Journal of marketing research : JMR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Young consumers : insight and ideas for responsible marketers
18
Journal of consumer marketing
17
Journal of current issues and research in advertising
17
Marketing : ZFP ; journal of research and management
16
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
The journal of product & brand management
15
European journal of marketing
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Australasian marketing journal
13
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Source
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ECONIS (ZBW)
3,596
EconStor
6
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
Showing
1
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10
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3,604
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date (oldest first)
1
Violence in advertising : a multilayered content analysis
Jones, Tim
;
Cunningham, Peggy H.
;
Gallagher, Katherine
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 11-36
Persistent link: https://www.econbiz.de/10008860336
Saved in:
2
Gegen die Direktvermarktung verschreibungspflichtiger Psychopharmaka
Pawelzik, Markus R.
- In:
Bittere Arznei : Wirtschaftsethik und Ökonomik der …
,
(pp. 151-169)
.
2008
Persistent link: https://www.econbiz.de/10003624146
Saved in:
3
The influence of religiosity on consumer ethical judgments and responses toward sexual appeals
Putrevu, Sanjay
;
Swimberghek, Krist
- In:
Journal of business ethics : JOBE
115
(
2013
)
2
,
pp. 351-365
Persistent link: https://www.econbiz.de/10009788036
Saved in:
4
Islamic advertising ethics violation and purchase intention
Ghani, Eesha
;
Ahmad, Basheer
- In:
International journal of islamic marketing and branding
1
(
2015
)
2
,
pp. 173-198
Persistent link: https://www.econbiz.de/10011546910
Saved in:
5
Making the case for enhanced advertising ethics : how a new way of thinking about advertising ethics may build consumer trust
Snyder, Wally
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 477-483
Persistent link: https://www.econbiz.de/10009383703
Saved in:
6
An investigation of Egyptian consumers’ attitudes toward ethical issues in advertising
Mostafa, Mohamed M.
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10009238594
Saved in:
7
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
Saved in:
8
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
9
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
10
Advertising primed : how professional identity affects moral reasoning
Schauster, Erin
;
Ferrucci, Patrick
;
Tandoc, Edson
; …
- In:
Journal of business ethics : JBE
171
(
2021
)
1
,
pp. 175-187
Persistent link: https://www.econbiz.de/10012546665
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