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Consumer preference for new wireless data services
Ahn, Jae-hyeon; Han, Sang Pil; Jee, Kyoung-yong; Kim, … - In: The economics of online markets and ICT networks : with …, (pp. 227-243). 2006
Persistent link: https://www.econbiz.de/10003331989
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Customer preference oriented product design using AHP-modified TOPSIS approach
Gangurde, Sanjay R.; Akarte, Milind M. - In: Benchmarking : an international journal ; BIJ 20 (2013) 4, pp. 549-564
Persistent link: https://www.econbiz.de/10009769569
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Prioritising and gender differences on aesthetics of mobile phone usage through users' perspectives
Wang, Chia-Hsiang; Liu, Chung Chu; Chen, Jason C. H. - In: International journal of business and systems research … 17 (2023) 1, pp. 60-74
Persistent link: https://www.econbiz.de/10014234240
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An SEM-ANP multi-criteria evaluation model for mobile advertising that affect purchase intentions : perspectives on the values of context awareness and flow experience
Hsu, Tsuen-Ho; Tang, Jia-Wei; Chen, Chun-Hsien - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 383-404
Persistent link: https://www.econbiz.de/10013550353
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Transforming e-business practices and applications : emerging technologies and concepts
Lee, In (contributor) - 2010
Persistent link: https://www.econbiz.de/10003890016
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Mobile marketing : a literature review on its value for consumers and retailers
Ström, Roger; Vendel, Martin; Bredican, John - In: Journal of retailing and consumer services 21 (2014) 6, pp. 1001-1012
Persistent link: https://www.econbiz.de/10010437692
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Mobile claims management : IT-based innovation in motor insurance
Baecker, Oliver - 2011
Persistent link: https://www.econbiz.de/10008936501
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Customer value of shared mobility services : comparing the main value drivers across two different sharing models and public transport
Wannow, Stefanie; Haupt, Martin; Schleuter, Dominik - 2021
Persistent link: https://www.econbiz.de/10014633627
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Multidimensional value of customers' mobile service experiences in the food service context
Kwon, Jookyung; Yu, Hoyeol; Ahn, Jiseon - In: Journal of hospitality and tourism insights 6 (2023) 2, pp. 912-927
Persistent link: https://www.econbiz.de/10014363988
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An investigation of bottom of pyramid consumers' motivation for participating in value co-creation
Chikweche, Tendai; Shindi, Jimmy - In: Journal of international consumer marketing 34 (2022) 4, pp. 394-412
Persistent link: https://www.econbiz.de/10013361577