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The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
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Service providers' perspective on the luxury tourist experience as a product
Iloranta, Riina; Komppula, Raija - In: Scandinavian journal of hospitality and tourism 22 (2022) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10012803232
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Investigating emotional commitment towards a region and a hotel brand
Konu, Henna; Murphy, Jamie; Komppula, Raija; Mikkonen, Titta - In: International journal of hospitality management 87 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012241562
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Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain
Pesonen, Juho; Komppula, Raija; Murphy, Jamie - In: Tourism management : research, policies, practice 73 (2019), pp. 115-122
Persistent link: https://www.econbiz.de/10012004907