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Exploring the factors motivating e-service users' WOM behaviour
Li, Hongxiu; Liu, Yong; Suomi, Reima - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 187-200
Persistent link: https://www.econbiz.de/10009791697
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Understanding post-adoption behaviors of e-service users in the context of online travel services
Li, Hongxiu; Liu, Yong - In: Information & management : the internat. journal of … 51 (2014) 8, pp. 1043-1052
Persistent link: https://www.econbiz.de/10010466467
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Disentangling utilitarian and hedonic consumption behavior in online shopping : an expectation disconfirmation perspective
Liu, Fei; Lim, Eric T. K.; Li, Hongxiu; Tan, Chee-Wee; … - In: Information & management : the internat. journal of … 57 (2020) 3, pp. 1-34
Persistent link: https://www.econbiz.de/10012249153
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Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
Yang, Qiang; Lin, Yanqing; Li, Hongxiu; Huo, Jiale - In: International journal of consumer studies 47 (2023) 1, pp. 136-154
Persistent link: https://www.econbiz.de/10014246604