Narrow search
Showing 1 - 10 of 24,573
Cover Image
How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
Cover Image
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok; King, Karen Whitehill; Kim, Jooyoung - In: Journal of marketing communications 24 (2018) 8, pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Cover Image
An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice
Zhang, Jie - 2006
Although many studies have documented that in-store displays and feature advertising can significantly increase brand …
Persistent link: https://www.econbiz.de/10014058388
Cover Image
Konsumentenverhalten und Marketing : Grundlagen für Strategien und Maßnahmen
Balderjahn, Ingo; Scholderer, Joachim - 2007
Persistent link: https://www.econbiz.de/10003400757
Cover Image
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank; Meyer, Frederik - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
Cover Image
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015
Persistent link: https://www.econbiz.de/10011488363
Cover Image
Communicating brands intelevision advertising
Bruce, Norris I.; Becker, Maren; Reinartz, Werner J. - In: Journal of marketing research 57 (2020) 2, pp. 236-256
Persistent link: https://www.econbiz.de/10012180463
Cover Image
The meaning of distraction : how metacognitive inferences from distraction during multitasking affect brand evaluations
Zane, Daniel M.; Smith, Robert W.; Walker Reczek, Rebecca - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 974-994
Persistent link: https://www.econbiz.de/10012183288
Cover Image
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank (contributor); Meyer, Frederik (contributor) - 2008
Zur Relevanz des Aufbaus einer Marke Fußballprofi -- Begriffsdefinitionen und theoretische Grundlagen zur Marke Fußballer -- Konzeptualisierung eines Untersuchungsmodells zur Erklärung der Einstellungsbildung zum Fußballspieler -- Empirische Studie zur Überprüfung des Modells zur...
Persistent link: https://www.econbiz.de/10014014564
Cover Image
A model of vertical differentiation, brand loyalty, and persuasive advertising
Tremblay, Victor J.; Martins-Filho, Carlos - In: Advertising and differentiated products, (pp. 221-238). 2001
In this paper, we analyze the impact of advertising and quality decisions on price competition in a duopoly setting …. Firms are able to differentiate their products vertically and use persuasive advertising to increase consumer brand loyalty … and uncovered markets. Because consumers are assumed to be informed about product characteristics, advertising neither …
Persistent link: https://www.econbiz.de/10015390092