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The CSR spillover effect on consumer responses to advertised reference price promotion
Lin, Chih-Huang; Lii, Yuan-Shuh; Ding, May-Ching - In: Administrative Sciences : open access journal 12 (2022) 1, pp. 1-13
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the manipulation of ARP and CSR contribution...
Persistent link: https://www.econbiz.de/10012817828
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How do racial minority consumers process a model race cue in CSR advertising? : a comparison of Asian and White Americans
Lee, Yoon-Joo; Kim, Sora - In: Journal of marketing communications 25 (2019) 3, pp. 307-327
Persistent link: https://www.econbiz.de/10012203300
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A good reason to buy : justification drives the effect of advertising frames on impulsive socially responsible buying
Moes, Anne; Fransen, Marieke; Verhagen, Tibert; Fennis, … - In: Psychology & marketing 39 (2022) 12, pp. 2260-2272
Persistent link: https://www.econbiz.de/10013465183
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Thinking pink? : consumer reactions to pink ribbons and vague messages in advertising
Sheehan, Kim Bartel; Berg, Kati Tusinski - In: Journal of marketing communications 24 (2018) 5, pp. 469-485
Persistent link: https://www.econbiz.de/10011880793
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The effects of visually primed pharmaceutical advertising disclosure on attitudes and perceived CSR practices
Wang, Alex - In: International journal of pharmaceutical and healthcare … 5 (2011) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10009241541
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Advertisement disclaimer speed and corporate social responsibility : "costs" to consumer comprehension and effects on brand trust and purchase entention
Herbst, Kenneth C.; Hannah, Sean T.; Allan, David - In: Journal of business ethics : JOBE 117 (2013) 2, pp. 297-311
Persistent link: https://www.econbiz.de/10010231773
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The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju; Kwon, Gusang; Shin, Hyun Jun; Yang, Seungeun; … - In: Journal of business ethics : JOBE 122 (2014) 3, pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
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Creating consumer confidence in CSR communications
Berens, Guido A. J. M.; Popma, Wybe T. - In: Communicating corporate social responsibility : …, (pp. 383-403). 2014
Persistent link: https://www.econbiz.de/10010346506
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"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.; Williams, Jerome D.; Wilcox, Gary B. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10011547936