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When to Mass Customize : the impact of environmental uncertainty
Liu, Gensheng
;
Shah, Rachna
;
Babakus, Emin
- In:
Decision sciences : DS
43
(
2012
)
5
,
pp. 851-887
Persistent link: https://www.econbiz.de/10009664890
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The decision to recall : a behavioral investigation in the medical device industry
Ball, George P.
;
Shah, Rachna
;
Donohue, Karen
- In:
Journal of operations management
62
(
2018
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011955915
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