For many products, consumers may need to physically experience them in order to assess their own valuations. We consider how such uncertainty can affect the equilibrium pricing and assortment choices among competing retailers. Specifically, we consider a market that consists of two retailers...

We analyze the assortment optimization problem faced by a monopolistic firm selling n substitutable products in both store and online channels. In our problem, a subset of products (the assortment) are offered in store while all products are sold online. Compared to purchasing in store,...