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Destination positioning opportunities using personal values : elicited through the Repertory Test with Laddering Analysis
Pike, Steven - In: Tourism management : research, policies, practice 33 (2012) 1, pp. 100-107
Persistent link: https://www.econbiz.de/10009354596
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Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
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Transformative destination attractiveness : an exploration of salient attributes, consequences, and personal values
Alahakoon, Thilini; Pike, Steven; Beatson, Amanda - In: Journal of travel and tourism marketing 38 (2021) 8, pp. 845-866
Persistent link: https://www.econbiz.de/10012649893
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Determining the importance of stopover destination attributes : integrating stated importance, choice experiment, and eye-tracking measures
Pike, Steven; Kotsi, Filareti; Oppewal, Harmen; Wang, Di - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 125-146
Persistent link: https://www.econbiz.de/10012794071
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Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti; Pike, Steven - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 573-587
Persistent link: https://www.econbiz.de/10012483434