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Konsumentenverhalten
Consumer behaviour
42
Brand management
30
Markenführung
29
Advertising
19
Werbung
16
Brand image
11
Markenimage
11
Personality psychology
11
Persönlichkeitspsychologie
11
Preismanagement
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Pricing strategy
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Advertising effects
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China
7
Marketing
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Menu Cost
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Target group
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7
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International marketing
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Kulturelle Identität
6
Price Rigidity
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Sticky Prices
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Adjustment costs
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Aesthetics
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Anpassungskosten
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Artificial intelligence
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Business ethics
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Consumers
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Cost of Price Adjustment
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Emotion
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Gender
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Geschlecht
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Industrie
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Internationales Marketing
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Künstliche Intelligenz
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Luxury goods
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Graue Literatur
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Non-commercial literature
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Language
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English
38
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Puntoni, Stefano
19
Schroeder, Jonathan E.
16
Borgerson, Janet L.
4
Langhe, Bart de
4
Van Osselaer, Stijn M. J.
4
Warlop, Luk
4
Leung, Eugina
3
Puntoni, S.
3
Botti, Simona
2
Forehand, Mark R.
2
Giesler, Markus
2
Paolacci, Gabriele
2
Walker Reczek, Rebecca
2
Wu, ZhiYan
2
Wu, Zhiyan
2
Allen, Douglas E.
1
Bartels, Daniel M.
1
Biraglia, Alessandro
1
Borgerson, Janet
1
Braun, Michael
1
Cito, Maria Cristina
1
Cowley, Elizabeth
1
Cukier, Kenneth
1
Denegri-Knott, Janice
1
Fernandes, Daniel
1
Forehand, Mark
1
Fuchs, Christoph
1
Gai, Phyliss Jia
1
Giuliano, Paola
1
Hermann, Erik
1
Hooge, Ilona E. de
1
Kedzior, Richard
1
Khodr, AbdulRahman
1
Lenoir, Anne-Sophie I.
1
Lim, Sarah
1
Luo, Jifeng
1
Maira, Elisa
1
McGill, Ann L.
1
Newman, George E.
1
Patterson, Maurice
1
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Journal of marketing
3
European journal of marketing : EJM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing research : JMR
2
Marketing theory
2
ERIM Report Series Reference
1
ERIM report series research in management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Katholieke Universiteit Leuven: Faculty of Business and Economics OR
1
MO
1
Marketing letters : a journal of research in marketing
1
Routledge Interpretive Marketing Research Ser.
1
Routledge interpretive marketing research
1
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Reinscribing gender : social media, algorithms, bias
Schroeder, Jonathan E.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10012515267
Saved in:
2
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
3
Borderlines: skin, tattoos and consumer culture theory
Patterson, Maurice
;
Schroeder, Jonathan E.
- In:
Marketing theory
10
(
2010
)
3
,
pp. 253-267
Persistent link: https://www.econbiz.de/10008695976
Saved in:
4
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
5
Brand culture
Schroeder, Jonathan E.
(
ed.
)
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10002641808
Saved in:
6
Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan
;
Luo, Jifeng
;
Schroeder, Jonathan E.
; …
- In:
Marketing theory
17
(
2017
)
4
,
pp. 491-516
Persistent link: https://www.econbiz.de/10011825049
Saved in:
7
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
8
Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano
;
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
Saved in:
9
Productivity metrics and consumers' misunderstanding of time savings
Langhe, Bart de
;
Puntoni, Stefano
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 396-406
Persistent link: https://www.econbiz.de/10011503075
Saved in:
10
Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
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