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Konsumentenverhalten
Consumer behaviour
6
Internet marketing
6
Online-Marketing
6
Viral marketing
6
Virales Marketing
6
Advertising
5
Social Web
5
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Werbung
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Korgaonkar, Pradeep
3
Petrescu, Maria
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Becerra, Enrique
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Becerra, Enrique P.
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Ben Mrad, Selima
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Brynildsen, Gina
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Gironda, John
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Gironda, John T.
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Goldring, Deborah
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Gong, Baiyun
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Jillapalli, Ravi
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International journal of retail & distribution management
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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The journal of services marketing
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ECONIS (ZBW)
6
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1
Shopping orientations and patronage preferences for internet auctions
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Becerra, Enrique
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 352-368
Persistent link: https://www.econbiz.de/10010384616
Saved in:
2
Healthcare branding : developing emotionally based consumer brand relationships
Kemp, Elyria
;
Jillapalli, Ravi
;
Becerra, Enrique
- In:
The journal of services marketing
28
(
2014
)
2
,
pp. 126-137
Persistent link: https://www.econbiz.de/10010371785
Saved in:
3
Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
; …
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
Saved in:
4
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
5
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
6
The effects of acculturation on Hispanic Americans' perceptions of shoplifting
Becerra, Enrique P.
;
Brynildsen, Gina
;
Korgaonkar, Pradeep
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366280
Saved in:
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