Narrow search
Showing 1 - 10 of 2,312
Cover Image
Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305438
Cover Image
Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305472
Cover Image
Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 1998
Persistent link: https://www.econbiz.de/10000626940
Cover Image
Journal of international consumer marketing
1988-: Philadelphia, Pa. : Taylor & Francis Group; … - 1.1988 -
Persistent link: https://www.econbiz.de/10000426971
Cover Image
Die Vergleichbarkeit von Befragungen im Rahmen der internationalen Konsumentenforschung
Wich, Donald J. - 1989
Persistent link: https://www.econbiz.de/10000784676
Cover Image
Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
Cover Image
The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services
Schumann, Jan H.; Schumann, Jan Hendrik - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003868232
Cover Image
Internationaler E-Commerce : Chancen und Barrieren aus Konsumentensicht
Fassott, Georg - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414483
Cover Image
Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008746828