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Konsumentenverhalten
China
15
Consumer behaviour
6
Social values
6
Soziale Werte
6
Beziehungsmarketing
4
Hong Kong
4
Hongkong
4
Marketing
4
Relationship marketing
4
Cultural identity
3
Economic culture
3
Joint Venture
3
Joint venture
3
Kulturelle Identität
3
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3
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3
Marketingmanagement
3
Measurement
3
Messung
3
Wirtschaftskultur
3
Asia-Pacific region
2
Asiatisch-pazifischer Raum
2
Customer satisfaction
2
Economic policy
2
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2
Interaktion
2
Kundenzufriedenheit
2
R&D investment
2
USA
2
United States
2
Unternehmen
2
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2
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marketing expenses
2
21.06.1992
1
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1
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1
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1
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English
6
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Yau, Oliver H.
4
Yau, Oliver H. M.
2
Chan, T. S.
1
Cheng, Simone C. L.
1
Lau, K. F.
1
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Consumer research and policy series
2
European journal of marketing : EJM
1
Harmony versus conflict in Asian business : managing in a turbulent era
1
Psychology & marketing
1
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ECONIS (ZBW)
6
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1
Consumer behaviour in China : customer satisfaction and cultural values
Yau, Oliver H. M.
-
1993
Persistent link: https://www.econbiz.de/10000337784
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2
Editorial: The key components of Feng Shui and their implications for marketing
Yau, Oliver H.
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 479-487
Persistent link: https://www.econbiz.de/10009565204
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3
The moderating effects of situation factors on the relationship between Chinese cultural values and consumers' complaint behavour in the restaurant setting
Cheng, Simone C. L.
;
Yau, Oliver H.
- In:
Harmony versus conflict in Asian business : managing in …
,
(pp. 143-166)
.
2007
Persistent link: https://www.econbiz.de/10003570116
Saved in:
4
Influence of Chinese culture values on consumers behavior : a proposed model of gift-purchasing behavior in Hong Kong
Yau, Oliver H. M.
;
Chan, T. S.
;
Lau, K. F.
-
2000
Persistent link: https://www.econbiz.de/10001559253
Saved in:
5
Chinese cultural values : their dimensions and marketing implications
Yau, Oliver H.
- In:
European journal of marketing : EJM
22
(
1988
)
5
,
pp. 44-57
Persistent link: https://www.econbiz.de/10001049943
Saved in:
6
Consumer behaviour in China
Yau, Oliver H.
-
1994
Persistent link: https://www.econbiz.de/10013487947
Saved in:
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