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Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew; Dibb, Sally - 2009
Persistent link: https://www.econbiz.de/10003785620
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The bicultural value system : undertaking research among ethnic audiences
Sekhon, Yasmin Kaur; Szmigin, Isabelle - In: International journal of market research : JMRS ; the … 51 (2009) 6, pp. 751-771
Persistent link: https://www.econbiz.de/10003909388
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Are we fooling ourselves when we talk about ethnic homogeneity? : the case of religion and ethnic subdivisions amongst Indians living in Britain
Lindridge, Andrew - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 441-472
Persistent link: https://www.econbiz.de/10003995626
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Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom
Vijaygopal, Rohini; Dibb, Sally - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10009550814
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Bollywood cinema's global reach : consuming the "Diasporic consciousness"
Takhar-Lail, Amandeep; Maclaran, Pauline; Stevens, Lorna - In: Journal of macromarketing : examining the interactions … 32 (2012) 3, pp. 266-279
Persistent link: https://www.econbiz.de/10009621046
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Die Bedeutung privater Direktimporte für die Güterbesteuerung in der Europäischen Union
Ratzinger, Jürgen - 1998
Persistent link: https://www.econbiz.de/10000645449
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Optimal tax and expenditure policy in the presence of emigration : are credit restrictions important?
Backlund, Kenneth; Sjögren, Tomas; Stage, Jesper - In: Indian growth and development review 7 (2014) 2, pp. 98-117
Persistent link: https://www.econbiz.de/10011340408
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Optimal tax and expenditure policy in the presence of migration : are credit restrictions important?
Backlund, Kenneth (contributor); Sjögren, Tomas (contributor) - 2008
Persistent link: https://www.econbiz.de/10003746731
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (ed.); Carù, Antonella (contributor) - 2008
Persistent link: https://www.econbiz.de/10003685388
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New directions in international advertising research
Taylor, Charles Raymond (contributor) - 2002
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising...
Persistent link: https://www.econbiz.de/10009627291