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Interkulturelle Werbung
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Konsumentenverhalten
Werbung
13,702
Advertising
9,696
Standardisierung
7,527
Standardization
7,179
Marketing
6,730
Deutschland
6,232
Theorie
5,346
Theory
5,276
Germany
4,777
Consumer behaviour
4,588
Werbewirkung
4,020
Advertising effects
3,902
Marketingmanagement
2,732
Online-Marketing
2,494
Internet marketing
2,389
Marketing management
2,285
Cross-cultural relations
2,126
Interkulturelle Beziehungen
2,126
Welt
1,964
World
1,956
Electronic Commerce
1,930
USA
1,926
Markenführung
1,790
Brand management
1,781
Unternehmen
1,640
Beziehungsmarketing
1,625
Verbraucherverhalten
1,620
United States
1,611
Relationship marketing
1,608
Markenpolitik
1,581
Kundenmanagement
1,484
Internet
1,321
Marktforschung
1,320
Qualitätsmanagement
1,296
Quality management
1,200
Strategisches Management
1,170
Management
1,103
Social Web
974
Social web
973
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Undetermined
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617
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Book / Working Paper
2,295
Article
2,279
Journal
35
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Article in journal
2,168
Aufsatz in Zeitschrift
2,168
Hochschulschrift
817
Thesis
646
Graue Literatur
283
Non-commercial literature
283
Collection of articles of several authors
204
Sammelwerk
204
Aufsatzsammlung
156
Working Paper
155
Arbeitspapier
149
Lehrbuch
129
Bibliografie enthalten
115
Bibliography included
115
Aufsatz im Buch
105
Book section
105
Textbook
99
Konferenzschrift
61
Case study
34
Fallstudie
34
Conference proceedings
33
Handbook
31
Handbuch
31
Collection of articles written by one author
22
Sammlung
22
Glossar enthalten
16
Glossary included
16
Conference paper
15
Konferenzbeitrag
15
Ratgeber
11
Bibliografie
10
Guidebook
10
Festschrift
8
Forschungsbericht
8
Reprint
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Amtsdruckschrift
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Government document
7
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English
3,411
German
1,217
Russian
3
Swedish
2
Arabic
1
Bulgarian
1
French
1
Dutch
1
Norwegian
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Polish
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Portuguese
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Huber, Frank
19
Septianto, Felix
18
Eisend, Martin
17
Wiedmann, Klaus-Peter
17
Gierl, Heribert
15
Diehl, Sandra
14
Solomon, Michael R.
13
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Foscht, Thomas
10
Gröppel-Klein, Andrea
10
Kroeber-Riel, Werner
10
Rosengren, Sara
10
Swoboda, Bernhard
10
Askegaard, Søren
9
Bauer, Hans H.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Kenning, Peter
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Trommsdorff, Volker
9
Weinberg, Peter
9
Dodoo, Naa Amponsah
8
Foxall, Gordon R.
8
Gutjahr, Gert
8
Hoffmann, Stefan
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Thaichon, Park
8
Zúñiga, Miguel Ángel
8
Bamossy, Gary J.
7
Choi, Yung Kyun
7
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Springer Fachmedien Wiesbaden
51
Verlag Dr. Kovač
13
National Bureau of Economic Research
11
RWTH Aachen
10
Deutscher Dialogmarketing Verband
9
Axel-Springer-Verlag
8
American Marketing Association
5
Edward Elgar Publishing
5
Friedrich-Schiller-Universität Jena
5
Helmut-Schmidt-Universität
5
Haufe-Lexware GmbH & Co. KG
4
IGI Global
4
Nomos Verlagsgesellschaft
4
OECD
4
Peter Lang GmbH
4
Technische Universität Braunschweig
4
Books on Demand GmbH <Norderstedt>
3
Deutschland / Bundeswehr / Universität Hamburg
3
Russell Sage Foundation
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Erich-Schmidt-Verlag <Berlin>
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Forschungsgruppe Konsum und Verhalten
2
Fraunhofer-Institut für System- und Innovationsforschung
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Institut der Deutschen Wirtschaft Köln Medien
2
Josef Eul Verlag GmbH
2
NetLibrary, Inc
2
Organisation for Economic Co-operation and Development
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
Springer Gabler <Firma>
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Dresden
2
Universität Mannheim
2
Verlag Franz Vahlen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
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SpringerLink / Bücher
190
International journal of advertising : the review of marketing communications
120
Journal of business research : JBR
106
Journal of marketing communications
93
Gabler Edition Wissenschaft
73
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
60
Research
51
Journal of promotion management : innovations in planning and applied research
46
Journal of promotion management : JPM
41
Journal of advertising
39
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Psychology & marketing
36
Schriftenreihe Studien zum Konsumentenverhalten
36
Journal of advertising : official publication of the American Academy of Advertising
35
Springer eBook Collection / Business and Economics
34
Springer eBook Collection
29
Europäische Hochschulschriften / 5
25
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Health marketing quarterly
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of international consumer marketing
20
Marketing letters : a journal of research in marketing
20
The journal of consumer marketing
20
International journal of consumer studies
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Asia Pacific journal of marketing and logistics
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
Gabler Research
16
Journal of business ethics : JOBE
16
Journal of global marketing
16
Reihe: Marketing : MAR
16
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Source
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ECONIS (ZBW)
4,592
USB Cologne (EcoSocSci)
9
EconStor
7
OLC EcoSci
1
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1
Konsum im multikulturellen Umfeld : eine semiotisch orientierte Analyse der Voraussetzungen kulturübergreifenden Marketings
Werner, Ute
-
1999
Persistent link: https://www.econbiz.de/10001364346
Saved in:
2
Handbook of culture and consumer behavior
Ng, Sharon
(
contributor
);
Lee, Angela Y.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011297040
Saved in:
3
Interkulturelles Marketing : Wirkungszusammenhänge zwischen Kultur, Konsumverhalten und Marketing
Mennicken, Claudia
-
2000
-
1. Aufl.
Marketing im Spannungsfeld zwischen globaler
Standardisierung
und lokaler Adaption bewegt. Claudia Mennicken entwickelt einen …
Persistent link: https://www.econbiz.de/10001508084
Saved in:
4
Marketing and multicultural diversity
Rao, C. P.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10002741093
Saved in:
5
Interkulturelle Kompetenz im Zugang zu japanischen Märkten
Horn, Sierk
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002749840
Saved in:
6
Consumer behavior and culture : consequences for global marketing and advertising
Mooij, Marieke K. de
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10008746828
Saved in:
7
Kulturabhängiges Qualitätserleben direkter Kunde-Mitarbeiter-Kommunikation
Mang, Paul
-
1998
Persistent link: https://www.econbiz.de/10012699714
Saved in:
8
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
9
Shared markets with positive network effects : on the impact of strategic customer retention and evolutionary adoption
Hoppe, Christian N. W.
-
2008
Persistent link: https://www.econbiz.de/10003813217
Saved in:
10
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner
(
honouree
)
-
1994
Persistent link: https://www.econbiz.de/10000507908
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