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Konsumentenverhalten
Produktentwicklung
9,964
New product development
8,689
Innovation
6,703
Innovationsmanagement
6,160
Produktgestaltung
5,629
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5,142
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733
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724
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Herrmann, Andreas
15
Dahl, Darren W.
12
Gázquez-Abad, Juan Carlos
11
Martínez-López, Francisco J.
10
Hoeffler, Steve
8
Schreier, Martin
8
Van Den Bulte, Christophe
8
Orth, Ulrich R.
7
Fuchs, Christoph
6
Füller, Johann
6
Herstatt, Cornelius
6
Hippel, Eric von
6
Iyengar, Radha
6
Moreau, C. Page
6
Wiedmann, Klaus-Peter
6
Zhao, Min
6
Bauer, Hans H.
5
Chao, Chih-Wei
5
Chhajed, Dilip
5
Heitmann, Mark
5
Huber, Frank
5
Kopalle, Praveen K.
5
Landwehr, Jan Rüdiger
5
Lowe, Ben
5
Matzler, Kurt
5
Brem, Alexander
4
Calantone, Roger J.
4
Dellaert, Benedict G. C.
4
Deng, Xiaoyan
4
Derval, Diana
4
Gierl, Heribert
4
Hagtvedt, Henrik
4
Heidenreich, Sven
4
Helm, Roland
4
Helmers, Christian
4
Hennig-Thurau, Thorsten
4
Hoffman, Donna L.
4
Krishnan, Pramila
4
Kumar, Deepak S.
4
Kumar, Minu
4
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2
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Logos Verlag Berlin
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National Bureau of Economic Research
2
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2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Books on Demand GmbH <Norderstedt>
1
Christian-Albrechts-Universität zu Kiel
1
Deutsche Landwirtschafts-Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ecole Normale Supérieure de Cachan
1
Eric Cuvillier <Firma>
1
Eurasia Business and Economics Society / Conference <21., 2017, Rom>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Friedrich-Schiller-Universität Jena
1
Groupe d'Études et de Recherches Permanent sur l'Industrie et les Salariés de l'Automobile
1
Ifo-Institut für Wirtschaftsforschung
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Telecommunications Society
1
Kanada / Government
1
Lebensmitteltage <1, 2006, Frankfurt, Main; Soden, Taunus>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
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1
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
1
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1
Technische Universität Hamburg
1
Universität Mannheim
1
Universität Ulm
1
Westfälische Wilhelms-Universität Münster
1
Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Journal of business research : JBR
43
Journal of retailing and consumer services
28
The journal of product innovation management : an international publication of the Product Development & Management Association
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Psychology & marketing
21
Journal of marketing
20
Product experience
19
Journal of marketing research : JMR
18
International journal of product development : IJPD
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
SpringerLink / Bücher
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
The journal of product & brand management
11
International journal of production research
10
International journal of technology marketing : IJTMkt
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of international consumer marketing
10
Springer Proceedings in Business and Economics
10
The journal of brand management : an international journal
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing letters : a journal of research in marketing
9
International journal of innovation management
8
International journal of production economics
8
Journal of marketing research
8
Journal of the Academy of Marketing Science
8
Marketing intelligence & planning
8
Cogent business & management
7
European journal of marketing : EJM
7
Gabler Edition Wissenschaft
7
Harvard business review : HBR
7
International journal of retail & distribution management
7
Journal of marketing communications
7
Journal of marketing management : MM
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Springer eBook Collection
7
Technological forecasting & social change : an international journal
7
The journal of consumer marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of marketing theory and practice
6
Journal of retailing
6
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ECONIS (ZBW)
1,317
EconStor
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1
Produkthaptik : Messung, Gestaltung und Wirkung aus verhaltenswissenschaftlicher Sicht
Meyer, Susanna
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001576728
Saved in:
2
Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten
Schwemmle, Martin
-
2016
Persistent link: https://www.econbiz.de/10011451280
Saved in:
3
Wirkungen des Produktdesigns : Analyse und Messung am Beispiel Automobildesign
Kohler, Thomas C.
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001788016
Saved in:
4
The Persona Lifecycle : Keeping People in Mind Throughout Product Design
Pruitt, John
-
2006
-
1st ed.
Front cover -- ENTHUSIASTIC ENDORSEMENTS FROM BOTH FOUNDERS OF THE NIELSEN NORMAN GROUP! -- THE MORGAN KAUFMANN SERIES IN INTERACTIVE TECHNOLOGIES -- Title page -- Copyright -- front matter -- DEDICATION -- CONTENTS -- ACKNOWLEDGMENTS -- FOREWORD -- body -- 1 THE NEXT FRONTIER FOR USER-CENTERED...
Persistent link: https://www.econbiz.de/10012685270
Saved in:
5
Product experience
Schifferstein, Hendrik N. J.
(
ed.
);
Hekkert, Paul
(
ed.
)
-
2008
-
1. ed.
Inhalt:
Produktgestaltung
- Produktdesign - Wahrnehmnung - Produkt - Mensch - Interaktion - human-product interaction …
Persistent link: https://www.econbiz.de/10003539376
Saved in:
6
Design for behaviour change : theories and practices of designing for change
Niedderer, Kristina
(
ed.
);
Clune, Stephen
(
ed.
); …
-
2018
-
First published
Acknowledgements -- Preface -- Design for behaviour change: its background and significance -- Introduction: designing for behavioural change / Kristina Niedderer, Stephen Clune and Geke Ludden -- Design's intrinsic relationship with change and its challenges for the 21st century / Kristina...
Persistent link: https://www.econbiz.de/10011672132
Saved in:
7
Zur Bewertung von Anmutungsqualitäten
Frey, Beatrix
-
1993
Persistent link: https://www.econbiz.de/10013432040
Saved in:
8
Wirkung der symbolischen Aussage einer
Produktgestaltung
auf die Markenbeurteilung
Jungen, Patrik
-
2011
Persistent link: https://www.econbiz.de/10013435828
Saved in:
9
Design for Behaviour Change : Theories and practices of designing for change
Niedderer, Kristina
-
2017
-
First edition.
Persistent link: https://www.econbiz.de/10013181774
Saved in:
10
Automotive interior design : eine verhaltenswissenschaftliche Untersuchung der Wirkung automobiler
Produktgestaltung
am Beispiel des Fahrzeuginnenraums
Hanisch, Johannes
-
2017
Persistent link: https://www.econbiz.de/10013435865
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