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-- References -- 6. Consumer behaviour and the fashion supply chain -- 6.1 Consumer purchasing behaviour -- 6.2 Impulse purchasing … behaviour -- 6.2.1 The features of impulse purchasing -- 6.3 Product characteristics -- 6.4 Consumer characteristics …
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Companies in the fast moving consumer goods industry increasingly look for technologies to improve customer satisfaction while reducing costs at the same time. A technology allowing to raise the availability of products on the retailers' shelves while providing cost reduction opportunities is...
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"The fashion industry has a dynamic, ever changing landscape. The last decade has seen a shift in consumer expectations and a heightened dependence on supply chain management. These shifts in the consumer mentality have already forced apparel retailers to adapt, making changes throughout their...
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