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Consumer product development
White, Roderick - 1973
Persistent link: https://www.econbiz.de/10000556940
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Innovate by anticipating customer needs
Seidenberg, Ivan - In: Sparking innovation, (pp. 12-16). 2008
Persistent link: https://www.econbiz.de/10003758896
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Biases in valuation vs. usage of innovative product features
Meyer, Robert J.; Zhao, Shenghui; Han, Jin K. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1083-1096
Persistent link: https://www.econbiz.de/10003791796
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Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich; Joachimsthaler, Erich A. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
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Innovation und Emotion : die Funktion von Furcht und Hoffnung im Adoptionsprozess einer technologischen Neuheit für die Kunststoffbranche
Gelbrich, Katja - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003417101
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How today's consumers perceive tomorrow's smart products
Rijsdijk, Serge A. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003484946
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Die Wirkung kundenorientierter Produkt-Vorankündigungen : eine empirische Untersuchung am Beispiel der Automobilindustrie
Merkel, Oliver - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003426340
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Emotional responses on initial exposure to a hedonic or utilitarian description of a radical innovation
Chaudhuri, Arjun; Aboulnasr, Khaled; Ligas, Mark - In: Journal of marketing theory and practice 18 (2010) 4, pp. 339-359
Persistent link: https://www.econbiz.de/10008666972
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Identifying hidden needs : creating breakthrough products
Goffin, Keith; Lemke, Fred - 2010
Persistent link: https://www.econbiz.de/10008667698