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Konsumentenverhalten
Television advertising
805
Fernsehwerbung
791
Werbewirkung
368
Advertising effects
365
Consumer behaviour
154
Werbung
149
Advertising
144
United States
140
USA
136
Internet marketing
105
Online-Marketing
105
Theorie
98
Theory
98
Fernsehprogramm
88
Fernsehen
86
Television programme
86
Media usage
85
Mediennutzung
85
Television
81
Children
78
Kinder
77
Deutschland
70
Germany
68
Brand management
50
Markenführung
50
Fernsehsender
48
Hörfunkwerbung
48
Radio advertising
48
Target group
46
Zielgruppe
46
Television industry
45
Product Placement
40
Product placement
40
Commercial television
36
Privater Fernsehsender
36
Sport event
36
Sportveranstaltung
36
Broadcasting finance
33
Rundfunkfinanzierung
33
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Online availability
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Undetermined
53
Free
26
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Article
114
Book / Working Paper
40
Type of publication (narrower categories)
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Article in journal
112
Aufsatz in Zeitschrift
112
Graue Literatur
12
Non-commercial literature
12
Arbeitspapier
9
Working Paper
9
Hochschulschrift
7
Thesis
4
Aufsatz im Buch
2
Book section
2
Case study
1
Collection of articles written by one author
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
Sammlung
1
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English
143
German
9
French
1
Swedish
1
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Wilbur, Kenneth C.
7
Bellman, Steven
6
Cantoni, Davide
6
Chesnes, Matthew
6
Jin, Ginger Zhe
6
Bursztyn, Leonardo
5
Varan, Duane
4
Boerman, Sophie C.
3
Hartnett, Nicole
3
Hudders, Liselot
3
Joo, Mingyu
3
Liaukonyte, Jura
3
Neijens, Peter C.
3
Reijmersdal, Eva A. van
3
Aitken, Robert
2
Ali, Mazhar
2
Anand, Bharat N.
2
Bakir, Aysen
2
Betts, Kevin R.
2
Cowgill, Bo
2
Dens, Nathalie
2
Dix, Steve
2
Fam, Kim Shyan
2
Fossen, Beth L.
2
Gillespie, Brian
2
Guitart, Ivan A.
2
Johnson, Mihaela
2
Kwak, Hyokjin
2
Logan, Kelty
2
Mishra, Manit
2
O'Donoghue, Amie C.
2
Pelsmacker, Patrick de
2
Phau, Ian
2
Priya, Pankaj
2
Rask, Amy
2
Robertson, Kirsten
2
Shachar, Ron
2
Stremersch, Stefan
2
Teixeira, Thales
2
Thyne, Maree
2
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Institution
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National Bureau of Economic Research
2
Avrim Lazar and Associates
1
Published in...
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Journal of advertising research
8
International journal of advertising : the quarterly review of marketing communications
7
Marketing intelligence & planning
6
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of the Academy of Marketing Science
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
NBER working paper series
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Young consumers : insight and ideas for responsible marketers
2
Arts and the market
1
Asia Pacific journal of marketing and logistics
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / Institute of Social and Economic Research
1
E-Business
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic research
1
Eurasian business review
1
European journal of marketing
1
European journal of marketing : EJM
1
Forschungsgruppe Konsum und Verhalten
1
Frontrunners or copycats?
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Göteborgsstudier i journalistik och masskommunikation
1
Information economics and policy : IEP
1
Information systems research : ISR
1
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ECONIS (ZBW)
154
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1
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
2
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
3
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
4
The impact of informational and emotional television ad content on online search and sales
Guitart, Ivan A.
;
Stremersch, Stefan
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 299-320
Persistent link: https://www.econbiz.de/10012492707
Saved in:
5
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
6
Investigating the impact of television advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
7
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
8
Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe
Strauch, Hans-Joachim
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 159-178
Persistent link: https://www.econbiz.de/10003714837
Saved in:
9
Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003731130
Saved in:
10
Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv
Grusell, Marie
-
2008
Persistent link: https://www.econbiz.de/10003650364
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