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Consumer attitudes toward advertising in Bulgaria and Romania

Marinov, Marin A.; Petrovici, Dan A.; Marinova, Svetla … - In: Journal of euromarketing 17 (2007/08) 2, pp. 81-93

Persistent link: https://www.econbiz.de/10003755633

Marketing in the emerging markets of Central and Eastern Europe : the Balkans

Marinov, Marin A. (contributor) - 2005

Persistent link: https://www.econbiz.de/10002490644

Research handbook of marketing in emerging economies

Marinov, Marin (contributor) - 2017

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...

Persistent link: https://www.econbiz.de/10012419924

Research handbook of marketing in emerging economies

Marinov, Marin A. (ed.) - 2017

Persistent link: https://www.econbiz.de/10011638501