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Consumer behavior
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Konsumentenverhalten
Consumer behaviour
79,735
Theorie
11,875
Theory
11,824
Beziehungsmarketing
10,247
Relationship marketing
10,228
Markenführung
8,425
Brand management
8,419
Deutschland
7,688
Marketing
7,627
Markenimage
6,992
Brand image
6,846
Germany
6,652
Online retailing
5,776
Online-Handel
5,776
Kundenzufriedenheit
5,672
Customer satisfaction
5,665
Online-Marketing
5,244
USA
5,168
Electronic Commerce
5,161
Internet marketing
5,132
Social Web
5,114
Social web
5,114
United States
4,904
Markenartikel
4,781
Marketingmanagement
4,715
Brand
4,606
Einzelhandel
4,457
Dienstleistungsqualität
4,451
Service quality
4,450
Marketing management
4,271
Retail trade
4,251
E-commerce
4,050
Werbung
3,951
Verbraucherverhalten
3,923
Werbewirkung
3,899
Advertising effects
3,807
Experiment
3,411
Advertising
3,309
Marktsegmentierung
3,258
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Undetermined
28,860
Free
18,104
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Article
55,377
Book / Working Paper
24,249
Journal
126
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Article in journal
50,331
Aufsatz in Zeitschrift
50,331
Graue Literatur
7,354
Non-commercial literature
7,354
Arbeitspapier
5,895
Working Paper
5,895
Aufsatz im Buch
4,943
Book section
4,943
Hochschulschrift
2,365
Thesis
1,707
Collection of articles of several authors
1,047
Sammelwerk
1,047
Aufsatzsammlung
626
Conference paper
539
Konferenzbeitrag
539
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
Sammlung
296
Konferenzschrift
295
Case study
245
Fallstudie
245
Lehrbuch
228
Textbook
194
Reprint
182
Amtsdruckschrift
160
Government document
160
Conference proceedings
153
Statistik
71
Systematic review
69
Übersichtsarbeit
69
Statistics
62
Ratgeber
52
Handbook
51
Handbuch
51
Forschungsbericht
50
Market information
50
Marktinformation
50
Guidebook
46
Glossar enthalten
44
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English
74,340
German
4,693
French
324
Polish
114
Spanish
80
Italian
73
Russian
32
Swedish
32
Danish
28
Norwegian
22
Dutch
21
Portuguese
19
Finnish
14
Hungarian
14
Slovak
10
Czech
6
Croatian
5
Undetermined
5
Romanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Chinese
2
Bosnian
1
Lithuanian
1
Macedonian
1
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1
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Han, Heesup
117
Belk, Russell W.
111
Mattila, Anna S.
98
Grunert, Klaus G.
92
Lusk, Jayson L.
83
Phau, Ian
83
Gierl, Heribert
79
Huber, Frank
79
Bauer, Hans H.
77
Herrmann, Andreas
76
Usman, Osly
76
Sheth, Jagdish N.
75
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
71
Khare, Arpita
69
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Agarwal, Sumit
65
Foxall, Gordon R.
64
Stavins, Joanna
63
Wansink, Brian
63
Paul, Justin
61
Jang, Soocheong
57
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Verhoef, Peter C.
55
Pelsmacker, Patrick de
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Walsh, Gianfranco
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rock, Bram de
51
Thøgersen, John
51
Kim, Jungkeun
50
Rajagopal
50
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Institution
All
National Bureau of Economic Research
518
Springer Fachmedien Wiesbaden
86
OECD
46
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Edward Elgar Publishing
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
12
RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
Trinity College Dublin / Department of Economics
6
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
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All
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Journal of marketing management : MM
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Tourism management : research, policies, practice
302
Journal of marketing communications
300
Cogent business & management
297
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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Source
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ECONIS (ZBW)
79,742
USB Cologne (EcoSocSci)
10
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1
Bildung neuer automobiler Segmente aus Kundensicht : Determinanten und Auswirkungen
Uekermann, Frauke
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772616
Saved in:
2
Identifikation und Ausschöpfung von Up-Selling-Potenzialen : ein Beitrag zur Segmentierung von Aufsteigern
Pohlkamp, André
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003861595
Saved in:
3
The Chinese consumer market : opportunities and risks
Tang, Lei
-
2009
Persistent link: https://www.econbiz.de/10003458206
Saved in:
4
Soziale Rollen als Ansatz einer produktbereichsneutralen
Marktsegmentierung
Murzin, Marion
-
1990
Persistent link: https://www.econbiz.de/10008730647
Saved in:
5
Verbrauchersegmentierung bei der Neuproduktbeurteilung von Lebensmitteln
Sparke, Kai
-
2008
Persistent link: https://www.econbiz.de/10003631820
Saved in:
6
Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris
-
2008
Persistent link: https://www.econbiz.de/10003494227
Saved in:
7
Wie die Marke zur Zielgruppe kommt : optimale Kundenansprache mit Semiometrie
Petras, André
;
Bazil, Vazrik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003516930
Saved in:
8
Stabilität von Verbrauchereinstellungen und einstellungsbasierter
Marktsegmentierung
Müller, Henriette
-
2013
Persistent link: https://www.econbiz.de/10009681856
Saved in:
9
Nutzenbasierte
Marktsegmentierung
: eine kaufprozessorientierte empirische Untersuchung zur Wirkungsmessung von Marketing-Aktivitäten
Scheer, Burkhard
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003656806
Saved in:
10
Markenstärkemessung unter besonderer Berücksichtigung von Konsumentenheterogenität : das Beispiel der deutschen Brauwirtschaft
Köster, Lars
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003297766
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