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WEB 2.0: Hype oder Substanz? :...
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Konsumentenverhalten
Social Web
20,733
Social web
20,733
Online-Marketing
6,037
Internet marketing
5,973
Consumer behaviour
4,821
Electronic Commerce
3,600
Unternehmen
2,591
Soziales Netzwerk
2,491
Social network
2,314
E-commerce
2,299
Internet
2,281
Viral marketing
2,231
Virales Marketing
2,228
Beziehungsmarketing
2,194
Relationship marketing
2,191
Deutschland
1,901
Wissensmanagement
1,813
Brand management
1,807
Markenführung
1,807
Social media
1,777
Theorie
1,711
social media
1,698
Theory
1,695
Germany
1,629
Informationstechnik
1,618
Digitalisierung
1,604
Online retailing
1,559
Online-Handel
1,559
Digitization
1,505
Informationsmanagement
1,290
Betriebliches Informationssystem
1,239
Knowledge management
1,217
Kommunikation
1,150
Markenimage
1,010
Öffentlichkeitsarbeit
1,008
Brand image
1,004
Web 2.0 technologies
989
Web 2.0-Technologien
987
Information technology
947
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All
Undetermined
2,860
Free
832
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Article
4,088
Book / Working Paper
733
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Article in journal
3,816
Aufsatz in Zeitschrift
3,816
Aufsatz im Buch
268
Book section
268
Graue Literatur
109
Non-commercial literature
109
Hochschulschrift
84
Arbeitspapier
78
Working Paper
78
Collection of articles of several authors
44
Sammelwerk
44
Thesis
44
Conference paper
43
Konferenzbeitrag
43
Aufsatzsammlung
37
Konferenzschrift
19
Case study
12
Fallstudie
12
Collection of articles written by one author
11
Sammlung
11
Bibliografie enthalten
5
Bibliography included
5
Lehrbuch
5
Guidebook
4
Ratgeber
4
Conference proceedings
3
Festschrift
2
Reprint
2
Textbook
2
Amtsdruckschrift
1
Forschungsbericht
1
Glossar enthalten
1
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1
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1
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1
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1
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English
4,698
German
125
Polish
1
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Veloutsou, Cleopatra
10
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Hajli, Nick
8
Harrigan, Paul
8
Ko, Eunju
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Bilgihan, Anil
7
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Kumar, Vikas
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Pittman, Matthew
7
Rana, Nripendra P.
7
Schweidel, David A.
7
Thaichon, Park
7
Valck, Kristine de
7
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Springer Fachmedien Wiesbaden
10
IGI Global
5
American Marketing Association
3
Friedrich-Schiller-Universität Jena
2
RWTH Aachen
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Deutschland / Bundeswehr / Universität Hamburg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fraunhofer-Informationszentrum Raum und Bau
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
National Bureau of Economic Research
1
OECD
1
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Published in...
All
Journal of business research : JBR
216
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
45
International journal of electronic marketing and retailing : IJEMR
43
Psychology & marketing
43
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
International journal of hospitality management
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
35
Cogent business & management
33
International journal of technology marketing : IJTMkt
33
Marketing intelligence & planning
33
Information systems research : ISR
32
Journal of marketing
32
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
International journal of business information systems : IJBIS
30
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
4,821
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1
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
Saved in:
2
Consumption, social networking and collaboration on the Internet
Gaudeul, Alexia
-
2018
Persistent link: https://www.econbiz.de/10011999946
Saved in:
3
Der Einfluss des Web 2.0 auf das Konsumentenverhalten im E-Commerce : Eine experimentelle verhaltenswissenschaftliche Untersuchung der Wirkung von Web 2.0-Instrumenten in Online-Sh...
Domma, Peter
-
2011
Persistent link: https://www.econbiz.de/10013435829
Saved in:
4
Verbundorientierte Preispolitik im Lebensmittelhandel : ein Ansatz zur computergestützten Nutzung von Informationen über das Verbundkaufverhalten der Kunden am Point of Sale
Fischer, Cai
-
1995
Persistent link: https://www.econbiz.de/10000541105
Saved in:
5
Akzeptanz innovativer Nutzungsgüter und -systeme : Konsequenzen für die Einführung von Telekommunikations- und Multimediasystemen
Kollmann, Tobias
-
1998
Persistent link: https://www.econbiz.de/10000652515
Saved in:
6
Consumer trust in E-Commerce : an analysis of means communicating trustworthiness from a buying transaction life cycle perspective
Schultz, Carsten D.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003460713
Saved in:
7
Präferenzmessung bei inkrementellen Innovationen : Entwicklung neuartiger Aufwärmphasen auf Basis der Erkenntnisse der Adoptions- und Präferenzforschung
Pabst, Reinhold
-
2010
-
1., Aufl.
Persistent link: https://www.econbiz.de/10008668320
Saved in:
8
Customer Knowledge Management : durch systematische Integration von Kundenwissen die Innovationskraft steigern
Korell, Markus
(
ed.
);
Schaschke, Michaela
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003525813
Saved in:
9
Vertrauensbildende Maßnahmen im E-Commerce auf dem Prüfstand : zur Wirkung von Gütesiegeln, Zahlungsverfahren und Kundenbewertungen im Online-Handel ; eine Studie des E-Commerce-Ce...
Eckstein, Aline
;
Klees, Maria
;
Stüber, Eva
-
2012
Persistent link: https://www.econbiz.de/10009574796
Saved in:
10
Rated Tags as a Service-Konzept und Evaluierung
Kailer, Daniel
-
2016
Persistent link: https://www.econbiz.de/10011471241
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