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Handbook of culture and consumer behavior
Ng, Sharon (contributor); Lee, Angela Y. (contributor) - 2015
Persistent link: https://www.econbiz.de/10011297040
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Cross-cultural window on consumer behavior
Callebaut, Jan (contributor) - 2000
Persistent link: https://www.econbiz.de/10001516697
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Automobile Erlebniswelten als Kommunikationsmittel : eine verhaltenswissenschaftliche Analyse am Beispiel des Premiummarktes in Deutschland und Singapur
Massenbach, Franziska von - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009744905
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Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
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Irish Tourism : Image Culture and Identity
Jorgensen, Annette (contributor);  … - 2003
Frontmatter -- Contents -- Contributors -- Introduction -- Part 1: Changing Places: The Local and the Global in Tourist Communities -- 1. 'If It Wasn't for the Tourists We Wouldn't Have an Audience': The Case of Tourism and Traditional Music in North Mayo -- 2. Defining the Local: The...
Persistent link: https://www.econbiz.de/10014488461
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The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment
McDaniel, Stephen R.; Lim, Choong Hoon; Mahan, Joseph E. - In: Journal of business research : JBR 60 (2007) 6, pp. 606-612
Persistent link: https://www.econbiz.de/10003486973
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Violence in advertising : a multilayered content analysis
Jones, Tim; Cunningham, Peggy H.; Gallagher, Katherine - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 11-36
Persistent link: https://www.econbiz.de/10008860336
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The "killer" ad : an assessment of advertising violence
Söderlund, Magnus; Dahlén, Micael - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
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An antecedent model of team identification in the context of professional soccer
Theodorakis, Nicholas D.; Wann, Daniel L.; Weaver, Stephen - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 2, pp. 80-90
Persistent link: https://www.econbiz.de/10009579954