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A method for building new marketing channels : the case of "door-to-door" in dairy products
Cônsoli, Matheus Alberto; Neves, Marcos Fava - In: Direct marketing : an international journal 2 (2008) 3, pp. 174-185
Persistent link: https://www.econbiz.de/10003934512
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Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar; Farris, Paul W.; Guissoni, Leandro A. - In: Journal of retailing 91 (2015) 4, pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
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Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market
Guissoni, Leandro Angotti; Rodrigues, Jonny Mateus; … - In: Journal of retailing 97 (2021) 4, pp. 545-560
Persistent link: https://www.econbiz.de/10013270696
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Numeric or weighted distribution? : the effect of different channel performance metrics on market share
Guissoni, Leandro Angotti; Rodrigues, Jonny Mateus; … - In: Journal of marketing channels : distribution systems, … 26 (2020) 2, pp. 108-119
Persistent link: https://www.econbiz.de/10012258192