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An empirical study of customers’ perceptions of security and trust in e-payment systems
Kim, Changsu; Wang, Tao - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 84-95
Persistent link: https://www.econbiz.de/10008933162
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Consumer insecurity and preference for nostalgic products : evidence from China
Zhou, Ling; Wang, Tao; Zhang, Qin; Mou, Yupeng - In: Journal of business research : JBR 66 (2013) 12, pp. 2406-2411
Persistent link: https://www.econbiz.de/10010209643
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The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
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Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301
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Will you miss me if I am leaving? : unexpected market withdrawal of Norwegian joy and customer satisfaction
Chen, Yang; Wang, Tao; Zhu, Sihang; Lian, Peng - In: Tourism management : research, policies, practice 76 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012137788
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What is the glamor of black-and-white? : the effect of color design on evaluations of luxury brand ads
Wang, Yu; Wang, Tao; Mu, Wenlong; Sun, Yifan - In: Journal of consumer behaviour 21 (2022) 5, pp. 973-986
Persistent link: https://www.econbiz.de/10013413090
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A study about return policies in the presence of consumer social learning
Liu, Bingsheng; Zhu, Wenwen; Shen, Yinghua; Chen, Yuan; … - In: Production and operations management : the flagship … 31 (2022) 6, pp. 2571-2587
Persistent link: https://www.econbiz.de/10013277079
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Too thin to be cute : the influence of letter height-to-width ratio on consumer perception
Xie, Zhipeng; Wang, Tao; Zhao, Jing; Qin, Huanyu - In: The journal of product & brand management 32 (2023) 6, pp. 789-798
Persistent link: https://www.econbiz.de/10014315447
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The influence of service provider's role overload on value co-creation behavior in the sharing economy : a mediated moderation model
Han, Linhao; Wang, Tao; Jia, Yu; Ye, Yinger; Liu, Tianyuan - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 570-587
Persistent link: https://www.econbiz.de/10015062817