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The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity

Bang, Hye Jin; King, Karen Whitehill - In: International journal of advertising : the review of … 40 (2021) 7, pp. 994-1023

Persistent link: https://www.econbiz.de/10012650616

Consumer welfare and the strategic choice of price cap and leverage ratio

Sarkar, Sudipto - In: The quarterly review of economics and finance : journal … 60 (2016), pp. 103-114

Persistent link: https://www.econbiz.de/10011627364

TV advertising spillovers and demand for private labels : the case of carbonated soft drinks

Lopez, Rigoberto A.; Liu, Yizao; Zhu, Chen - In: Applied economics 47 (2015) 25/27, pp. 2563-2576

Persistent link: https://www.econbiz.de/10010519658

Estimating consumer spending on tickets, merchandise, and food and beverage : a case study of a NHL team

Kelley, Katharine; Harrolle, Michelle G.; Casper, … - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 253-265

Persistent link: https://www.econbiz.de/10010380459

Optimizing prices for consumer credit

Phillips, Robert L. - In: Journal of revenue and pricing management 12 (2013) 4, pp. 360-377

Persistent link: https://www.econbiz.de/10009788486

Cinema demand in Germany

Dewenter, Ralf; Westermann, Michael - 2003

demand for movies per inhabitant. Furthermore, we test for the long run relationship and evaluate the elasticities of demand …

Persistent link: https://www.econbiz.de/10010494183

The "soda tax" is unlikely to make Mexicans lighter : new evidence on biases in elasticities of demand for soda

Andalón, Mabel; Gibson, John K. - 2017

own-price elasticity of quantity demand for soda of between -1.0 and -1.3. These estimates ignore consumer responses on … prices to estimate unrestricted demand models that correct for both errors. The corrected own-price elasticity of quantity … demand is just -0.2 to -0.3, so tax-induced soda price increases might cut average weights by less than one pound, which is …

Persistent link: https://www.econbiz.de/10011647675

Demand and characteristics of customers of reusable products in Slovenia

Zajko, Katja; Bradač Hojnik, Barbara - In: Naše gospodarstvo : NG 65 (2019) 3, pp. 63-72

The main aim of the paper is to analyse whether a demand for reusable products in Slovenia exists and to identify … the literature on the demand for reusable products and gives better insights into the characteristics of customers buying …

Persistent link: https://www.econbiz.de/10012105652

Demand for courier services : determinants for customer organisations in a developing country

Tiamiyu, Mutawakilu A.; Eigbe, Oserere E. - In: International journal of services, economics and management 9 (2018) 3/4, pp. 177-207

Persistent link: https://www.econbiz.de/10012035884

What is rivalry? : old and new approaches to specifying rivalry in demand estimations of spectator sports

Tyler, B. David; Morehead, Craig A.; Cobbs, Joe; … - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 4, pp. 204-222

Persistent link: https://www.econbiz.de/10011927265

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