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Alternative preferences for alternative fuel vehicles in South Korea

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Consumer preferences for internet services in rural areas of Vietnam and its implications for promotion policy

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Korean wireless data communication markets and consumer technology

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The measurement of consumption efficiency considering the discrete choice of consumers

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Estimating Consumers' Willingness to Pay for the Individual Quality Attributes with DEA

Lee, Jeong-Dong; Repkine, Alexandre - 2015

In a highly competitive environment a product's commercial success depends increasingly more upon the ability to satisfy consumers' preferences that are highly diversified. Since a consumer product typically comprises a host of technological attributes, its market value incorporates all of the...

Persistent link: https://www.econbiz.de/10014219611