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Predicting mobile app usage for purchasing and information-sharing
Taylor, David G.; Levin, Michael - In: International journal of retail & distribution management 42 (2014) 8, pp. 759-774
Persistent link: https://www.econbiz.de/10010391130
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Do farmers' market and specialty food store customers differ in the effects of perceived utilitarian and hedonic shopping values?
Wang, Edward Shih-tse - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 77-86
Persistent link: https://www.econbiz.de/10010362481
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An empirical examination of customers' adoption of m-banking in India
Deb, Madhurima; Lomo-David, Ewuuk - In: Marketing intelligence & planning 32 (2014) 4, pp. 475-494
Persistent link: https://www.econbiz.de/10010385843
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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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The strategic role of third-party marketplaces in retailing
Mantin, Benny; Krishnan, Harish; Dhar, Tirtha - In: Production and operations management : an international … 23 (2014) 11, pp. 1937-1949
Persistent link: https://www.econbiz.de/10010457526
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Analysis of the model of consumer behavior in the healthy products segment as a perspective for the inclusive marketing development
Letunovska, Nataliia; Yashkina, Oksana; Saher, Liudmyla; … - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 20-35
Persistent link: https://www.econbiz.de/10013162730
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Bricks or clicks : the impact of manufacturer's encroachment on both manufacturer-owned and traditional retail channels
Fu, Yelin; Lai, Kin Keung; Liang, Liang - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 695-714
Persistent link: https://www.econbiz.de/10010127926
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Omni-channel strategy in the framework of the search engines
Gultekin, Beyza; Erdem, Sabri - In: Managing customer experiences in an omnichannel world : …, (pp. 211-232). 2021
Persistent link: https://www.econbiz.de/10012492390
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Consumers' marketing channel choice and the impact on logistics and operations : a systematic literature review of the fresh food and grocery sector
Alkhiyami, Hassan; Kerbache, Laoucine; Hadid, Majed - In: Logistics 8 (2024) 1, pp. 1-18
Background: Diverse marketing channels have been developed with the advent of digitalization. In the fresh food and grocery retail sector, consumers may have a large choice of channels to shop from. In this case, an analysis of their behavior is crucial for retailers. Therefore, the present...
Persistent link: https://www.econbiz.de/10014507543
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Marketing Luxury Services : Concepts, Strategy, and Practice
Hemzo, Miguel Angelo - 2023
1. History and concept of luxury -- 2. The luxury market -- 3. Luxury market and the Service-dominant logic paradigm -- 4. How to position a luxury product -- 5. Luxury consumer behavior -- 6. Defining the Persona: Segmentation and targeting -- 7. Developing strong luxury brands for products and...
Persistent link: https://www.econbiz.de/10014250259