Gujarat generally is considered a dry state, drinking practices differ considerably between people living in the Southern area or costal area of Gujarat (as very near to Div-Daman union territory) and even among members of different ages, income group and even based on occupation although...

This study determined the mediating effect of proactive personality (PP) on the relationship between peer influence (PI) and impulsive buying behavior (IBB) of Generation Z consumers in Region XI. This study employed an explanatory sequential mixed methods design using mediation analysis and...

This research aimed to find the influence factor that affecting purchasing intention toward The Fabric Curtain in Bangkok. The Fabric Curtain is the long lifetime product and niche market. Moreover, The Fabric Curtain company does not focus only on product quality but also on service quality....

Today, fast food industry is growing rapidly in India. It is getting adapted and also being upgraded according to Indian food requirements. Online food ordering apps and sites are developed in order to meet consumer's expectations. With the changing food preferences and habits of the people, it...

In consumer-to-consumer online platforms that enable selling (e.g., eBay, Taobao) or sharing (e.g., Airbnb, Uber) of goods and services, information asymmetry between providers (e.g., sellers, hosts, drivers) and consumers (e.g., buyers, guests, passengers) pose challenges. Such platforms...

We study the optimal customer-acquisition and customer-retention decisions over an infinite planning horizon of the representative firm in a monopolistically competitive industry. Both the long-term and short-term equilibria of the industry are characterized by a constant optimal retention rate....

Abstract: The study aims to explore the critical bank specific and personal factors that have a bearing on the selection of banks by customers. It has employed an exploratory factor analysis on the 101 questionnaire having 38 component factors. The wide individual items in the questionnaire...

We consider the problem of optimal allocation of the marketing budget between customer acquisition and customer retention by a firm over the trade cycle. In line with the Schumpeterian idea of creative destruction, we find that under perfect capital markets customer retention increases with the...

The adoption of internet for e-commerce in business in developing countries grows slower than in developed countries. This research seeks to identify the reason that causing such business to adopt e-commerce (adoption intentions) and the benefits they are realizing. Beside it, this study also...