Hispanic population is the fastest growing minority group in the US. The growing Hispanic immigrant population also brings a niche demand for familiar foods from their homeland. This community is diverse, coming from many different countries and regions, each with their unique foods, spices and...

This study is an attempt to quantify consumers' perceptions in support of Genetically Modified (GM) products in the US. Specifically, the study is intended to analyze and compare the effects of consumers' socioeconomic characteristics and their expressed value judgments on their intensity of...