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Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model

Trinh, Giang; Wright, Malcolm J. - In: Journal of retailing and consumer services 64 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013209555

Systematic response errors in self-reported category buying frequencies

Ludwichowska, Gosia; Romaniuk, Jenni; Nenycz-Thiel, Magda - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1440-1459

Persistent link: https://www.econbiz.de/10011725693

Expanding marketing empirical generalisations to health behaviours : physical activity is not so different from buying behaviour, after-all

Wilson, Amy L.; Sharp, Byron; Nguyen, Cathy; … - In: Australasian marketing journal 25 (2017) 4, pp. 317-325

Persistent link: https://www.econbiz.de/10011792389

The fallacy of the heavy buyer : exploring purchasing frequencies of fresh fruit and vegetable categories

Anesbury, Zachary William; Talbot, Danielle; Day, … - In: Journal of retailing and consumer services 53 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012171853

Customer-base analysis of bank through Markov model

Bhattacharjee, Dibyojyoti; Singh, Ranjit - In: Metamorphosis : a journal of management research 12 (2013) 1, pp. 79-90

Persistent link: https://www.econbiz.de/10011770683

Fashion virtual reality in e-commerce

Piñas Parés, Maria; de la Cruz, Querubina; Sánchez, Laura - In: International Journal of Technology for Business (IJTB) 2 (2020) 1, pp. 14-22

The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...

Persistent link: https://www.econbiz.de/10013266202