using the technology acceptance model (TAM), and to examine the effect of mobile app usefulness, authenticity, credibility … interaction between the food vloggers and their audience in the comment column. Credibility affects the consumers’ values and … attitudes towards the product being reviewed. The credibility characteristic of a source has long been believed to be able to …

judgments. We find that source credibility moderates the effect of correction on confidence: correction decreases confidence … when a product recommendation comes from a high credibility source but increases confidence when the same message comes … from a low credibility source. As a result, correction increases the effectiveness of recommendations from low credibility …