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When does green advertising work? : the moderating role of product type
Kong, Ying
;
Zhang, Lingling
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10010389733
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Predicting m-shopping in the two largest m-commerce markets : the United States and China
Ertz, Myriam
;
Jo, Myung-Soo
;
Kong, Ying
;
Sarigöllü, Emine
- In:
International journal of market research
64
(
2022
)
2
,
pp. 249-268
Persistent link: https://www.econbiz.de/10012872810
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