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Affective responses to service failure: anger, regret, and retaliatory versus conciliatory responses
Bonifield, Carolyn; Cole, Catherine A. - In: Marketing letters : a journal of research in marketing 18 (2007) 1/2, pp. 85-99
Persistent link: https://www.econbiz.de/10003471289
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Aging and consumer behavior
Yoon, Carolyn; Cole, Catherine A. - In: Handbook of consumer psychology, (pp. 247-270). 2008
Persistent link: https://www.econbiz.de/10003716193
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Decision making and brand choice by older consumers
Cole, Catherine A. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003744293
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Decision making and brand choice by older consumers
Cole, Catherine; Laurent, Gilles; Drolet, Aimee; Ebert, Jane - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
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Consumer decision making and aging : current knowledge and future directions
Yoon, Carolyn; Cole, Catherine A.; Lee, Michelle P. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10003825280
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Consumer decision making and aging : a commentary from a public policy/marketing perspective
Goldberg, Marvin E. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 28-34
Persistent link: https://www.econbiz.de/10003825284
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An integration of perspectives on aging and consumer decision making
Cole, Catherine A.; Lee, Michelle P.; Yoon, Carolyn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 35-37
Persistent link: https://www.econbiz.de/10003825306
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Consumer decision making and aging : a commentary
Sternthal, Brian; Bonezzi, Andrea - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 23-27
Persistent link: https://www.econbiz.de/10003825319
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The effects of age and expertise on product evaluations : does the type of information matter?
Wang, Jing; Cole, Catherine A. - In: Management science : journal of the Institute for … 62 (2016) 7, pp. 2039-2053
Persistent link: https://www.econbiz.de/10011518707
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Why do consumers pay more for national brands than for store brands?
Sethuraman, Raj; Cole, Catherine - 1997
Persistent link: https://www.econbiz.de/10000988097